Enhancing the sales process of a leading manufacturer
of steel ingots through a B2B portal
The client is a leading manufacturer of steel ingots
in India. The client’s steel making facility consists
of coreless induction furnaces. It has been making steel
using sponge iron as feedstock and has been operating
at more than 100% of its rated capacity. The steel produced
is cast into ingots.
The steel ingots manufactured by the client are sold
to other business units and consumers only through middlemen,
who absorb a substantial part of the profit margin in
this business. As the business dealings were not open
and transparent, it lead to a great deal of lost opportunity
for both the manufacturer and the seller.
To address the problem the client ventured into developing
an eBusiness site - a steel commodity exchange, envisaging
fair and transparent business dealing among the producers,
consumers and suppliers in the steel industry.
On the basis of our portal development expertise, the
client invited Quintegra to study the scope of this
new venture and to develop the web site such that it
addresses the commercial and technical aspects, and
a phased implementation of the complete system.
Collaborating with the client on its eBusiness venture,
Quintegra developed a solution with a 3-tire-architecture.
The presentation layer comprised of HTML and JSP pages.
Most of the business logic was handled using Servlets.
The application was hosted on IPlanet Application Server.
The application developed contained the following modules:
||The majority of all sales transactions
happens on the portal, leading to reduced operating
||The solution lead to better collaboration
and communication between manufacturers, vendors
||The client was able to streamline
and enhance its sales process, leading to increased
|| The time to add new vendors and
consumers in the sales process was reduced
||The portal resulted in reduced
abandonment rate among new consumers
||The portal provided the ability
to track, segment and reward repeat consumers
||The solution added the ability
to scale technology with operational requirements